WELCOME WINESTue Jul 19 2022
The emergence of contemporary wine drinking culture amongst young adults is aiding in changing perceptions of drinking wine. To young individuals it can be seen as either yuppy or intimidating due to the exclusivity surrounding it. Young adults may be willing due to cultural shifts, but they still need to find the right channels that they can connect with that aligns with contemporary wine culture and is inclusive towards them.
Welcome wines is a wine store and bar that aims to demystify the elite atmosphere surrounding wine by breaking down the exclusivity often associated with it. We aim to connect with a social young audience of adults who value experience, social connection, keeping up with trends, and creating a work-life balance. Our personality is approachable, energetic, creative, unconventional, and urban.